our story

You get what you incent. When the founders of Redfish Advisors formed the company they did so with a desire to align their interests with those of their clients. It has been said that “no one can serve two masters”. We purposefully chose to serve only the buy-side of a transaction. Though we provide consulting services to developers and investors who may be on the sell-side we do not represent them in the sale of assets. We believe that buyers should be represented independently from the sell-side and further we believe that listing properties can create conflicts when representing buyers as there is a fiduciary responsibility to sell your inventory. So why the name Redfish? Truth be told Etterman really wanted to be a back-country fishing guide when he was growing up on the southwest coast of Florida--didn't happen but at least he saved the name.